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‘Bum Bag Top’ from ÚCHÈ By Amber Goes Viral and Becomes Part of History

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‘Bum Bag Top’ from ÚCHÈ By Amber Goes Viral and Becomes Part of History

August 26
14:04 2022
The world’s most famous fanny pack has been redesigned as a crop top – the first of its kind in the history of fashion.

Fashion brand, ÚCHÈ By Amber, is pleased to announce it is making fashion history with its ‘Bum Bag Top‘ – a redesign of the well-known ‘Bum Bag/Fanny Pack.’

ÚCHÈ By Amber is a sister-owned fashion brand, based in Dubai that prides itself in Innovative releases.  ÚCHÈ means ‘idea’ in Igbo, one of the native tongues in Nigeria. The brand represents a series of original, gender-fluid, and spontaneous ideas the designers put forward with each release.  ÚCHÈ By Amber’s aim is to deliver affordable, authentic bold statements through fashion, drawing inspiration from different cultures and times.

In the brand’s most recent news, ÚCHÈ By Amber has created the most talked about piece of the year – the Bum Bag Crop Top/Fanny Pack Crop Top, which is going viral and has just landed in Hollywood.  Due to its innovative secure storage design, the Bum Bag top is the ideal piece for crowded spaces, raves, and festivals, and is available in three vibrant colors – Fuchsia Orange, Fuchsia Pink, and Bright Yellow.

“Fashion has always been my mode of expression, it has always fascinated me how one can be read by merely how they dress,” says Amber Orah, Creative Director ÚCHÈ By Amber. “It has become my armour, it protects me.  This is what I want my audience to feel when they wear any of my pieces – protected – and that’s exactly what our Bum Bag Top does.”

The Bum Bag Top is available in all sizes with free worldwide delivery from the company’s website.

For more information about ÚCHÈ By Amber, or to purchase its trending ‘Bum Bag Top,’ please visit www.uchebyamber.com.

About ÚCHÈ By Amber

ÚCHÈ By Amber was founded in 2019, the same year the Bum Bag Top was introduced. Though still a young brand, ÚCHÈ has been greatly accepted for her unconventional approach to fashion.  The brand has been featured in local blogs as well as world-known magazines such as Elle, L’officiel, Grazia, and more. Very recently ÚCHÈ By Amber’s Bum Bag Top/Fanny Pack Top was featured on a segment of Access Hollywood, hosted by Mario Lopez. 

At the heart of the brand are Amber Orah, Creative Director and Founder, and Joy Orah, Chief Executive and Founder who are Igbos from Nigeria.  Born to fashion-enthusiastic parents, it was no surprise when they followed in the same footsteps. The sister duo hopes to inspire their audience to see opportunities in everything, no matter how unlikely it could be, their message in one sentence will be – “Stay Unapologetically Curious!”

Media Contact
Company Name: ÚCHÈ By Amber
Contact Person: Support
Email: Send Email
City: Dubai
Country: United Arab Emirates
Website: www.uchebyamber.com

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